What is logo?

Logo (from the Greek logo typos) is a graphical element (ideogram, symbol, emblem, icon, sign), which together with its logotype (presented and uniquely arranged typeface) form a trademark. Typically, the logo is made for immediate recognition. The logo is a trademark aspect of the company, economic or academic integrity, shapes, colors, fonts and images in general are different from those of other companies. Logos used to identify organizations or other non-trading companies.