Why do we need company business blog and how to determine its efficient? Business website, Business blog, Blog design

Because of the many blogs from the recent months, many companies have been started their own business blogs as a alternate of the company business websites. The good idea in this case is that in this way (via blogs) are provided better relationships between the company and their future and potential clients.

And as count of blogs type private diary is increasing in high temps (via the international statistic in Internet every second there is new blog), company (corporate) blogs are still rare.
Where is the explanation or the reason companies don’t take attention to this new marketing tool?
The reason is that there are still not enough real marketing specialists, which know what the business blog is, and also how to use it for the purpose of the company business. Also to be successful one business blog have to be updated and supported, with other words it is necessary to be inserted quality text with regular use and publication in the internet area, to take attention to the users. Still there are people who thought that some quick web pages in Internet will do their work and this is enough for internet advertisement of their company. The website is like garden: it have to be cleaned from the old content, to be regularly updated, not to be left in the web space without support, which is real waste of time and money. Only with such actions you will provide yourselves users which will stay in your website, and eventually will became your customers.